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Sunday, February 28, 2010
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BRAND NEW
Article:
How to Twitter By Sharon Housley
Twitter, the latest social networking craze, is a
micro-blogging platform where participants post "tweets"
which are short comments limited to 140 characters or
less.
Getting setup on Twitter is not terribly difficult.
There
is a slight learning curve in regard to Twitter's
culture
and tweeting practices, so it is a good idea to monitor
the
posts for a few days before you jump in and begin
tweeting,
just to get a feel for the community. Many Twitter
participants monitor the posts (tweets) of other people
they find interesting, which is called "following".
Twitter
is interactive, and allows others on Twitter to reply to
tweets and engage in a conversation with the original
poster or others who add comments to the original
posts/tweets.
Here are the setup steps for both Business and Personal
usage...
For Business Use:
1. Choose A Name Select a name for your Twitter account.
If
the Twitter account is going to be for company use, you
should use your brand name as your account name.
2. Create A Profile Write a business profile that
includes
a description of your company, products, and services.
3. Add An Icon/Avatar Upload a customized avatar that
will
reinforce your company brand, such as a version of your
company logo. Twitter icons that are eye-catching will
draw
more attention to your posts.
4. Customize A Landing Page Customize a landing page for
your profile, and reinforce your brand and company
message
there. Use the profile space to provide additional
information.
5. Follow Follow friends or others with similar
interests,
products, or company focus. You can also follow industry
leaders.
For Personal Use:
1. Choose A Name Select a name for your Twitter account.
This can be a nickname or your real name.
2. Create A Profile Write a profile that reflects your
personal interests. This will help people with common
interests to locate you.
3. Add An Icon/Avatar Upload a Twitter icon/avatar.
Eye-catching Twitter icons will draw more attention to
your
posts. You can use a photo of yourself, or another image
that reflects your personality.
4. Customize A Landing Page Customize a landing page
that
reflects your personal interests or passions.
5. Follow Friends Follow friends or others with similar
interests, media personalities, or just about anyone you
are interested in.
Engage Keep in mind that Twitter is not about shouting
your
message -- it is about engaging in a two-way (or more)
dialogue. Begin tweeting by interacting with those that
you
are following.
About the Author: Sharon Housley manages marketing for
FeedForAll
http://www.feedforall.com software for creating,
editing, publishing RSS feeds and podcasts. In addition
Sharon manages marketing for RecordForAll
http://www.recordforall.com audio recording and
editing
software.
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